Selling Artwork as a New Independent Artist with No Following

Pink Salmon by Carol

Selling artwork as an independent artist without an established following can be challenging, but there are several effective avenues to explore in the United States. Here are some of the best places to consider:

1. Online Marketplaces

- Etsy: A popular platform for handmade and unique items, including artwork. It's user-friendly and has a large audience.

- Saatchi Art: An online gallery that allows artists to sell original artwork and prints. They handle shipping and customer service.

- Artfinder: A marketplace specifically for original art, connecting artists directly with buyers.

- Redbubble: Allows artists to upload designs that can be printed on various products, from clothing to home decor.

 2. Social Media Platforms

- Instagram: Use it to showcase your artwork and connect with potential buyers. Utilize hashtags and engage with art communities.

- Facebook: Join art groups or create a page to promote your work. Facebook Marketplace can also be used for local sales.

- Pinterest: Share your artwork and link back to your online store or website.

 3. Local Art Shows and Fairs

- Art Fairs: Participate in local art fairs or craft shows. These events provide exposure and the opportunity to sell directly to customers.

- Farmers Markets: Many local markets allow artists to set up booths. This can be a great way to reach a local audience.

 4. Galleries and Co-ops

- Local Galleries: Approach local galleries to see if they accept submissions from independent artists. Some may have specific days for new artists.

- Artist Co-ops: Join a cooperative gallery where multiple artists share space and costs, making it easier to showcase work.

 5. Art Classes and Workshops

- Offer classes or workshops in your area. This not only generates income but also helps build a local following.

 6. Networking and Community Engagement

- Attend local art events, join art organizations, and network with other artists. Building relationships can lead to opportunities for collaboration and sales.

 7. Print-on-Demand Services

- Use services like Printful or Society6 to create prints of your artwork. They handle production and shipping, allowing you to focus on creating.

8. Personal Website

- Create a professional website to showcase your portfolio and sell your artwork directly. Use SEO strategies to attract visitors.

Tips for Success

- Quality Presentation: Ensure your artwork is well-photographed and presented.

- Engagement: Engage with your audience through storytelling about your art and creative process.

- Marketing: Utilize email newsletters and social media ads to reach a broader audience.

By exploring these avenues, you can increase your chances of successfully selling your artwork, even without an established following.